OUR VISION


Established in 2020 by a trio of dentists hailing from northeast of England, Incidental Ltd was conceived with the aim of simplifying access to coveted dental products within our professional community.

Our Mission revolves around uncovering, endorsing, and delivering high-quality dental products that elevate the standard of patient care.

Here's the rundown of our principles:


Discerning Selection

We meticulously curate our product lineup, ensuring that each item meets our rigorous standards through hands-on testing.

Transparent Pricing

What you see on our website is precisely what you'll pay—no hidden fees, no last-minute surprises during checkout.

Sustainable Packaging

We are committed to reducing environmental impact by employing minimalist packaging practices.

Customer-Centric Adaptation

Your feedback matters. We actively seek and respond to your needs, continuously refining our offerings.


But here's the twist: we're disrupting the market. No roaming sales representatives, minimal advertising expenditure (because we'd rather rely on the good word of our satisfied customers—feel free to spread the news!), no handouts or samples, and no course sponsorships. By embracing these unconventional strategies, we keep our overheads low, translating into consistently remarkable pricing for our customers year-round.


And when it comes to customer service and post-sale support, our commitment to excellence is unwavering. We're dedicated to ensuring that your dental journey is as smooth as a perfectly polished composite.

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